![]() Many believe that what we are seeing is simply an example of outrage marketing – a deliberate campaign to anger people which creates a buzz around a particular brand. ![]() It was only recently that Pepsi was widely criticised for its ad showing Kendall Jenner appearing to end racial tensions with a simple gesture – offering a can of Pepsi to a police officer! So what’s going wrong for these brands which have colossal marketing and PR teams behind them in order to prevent such disasters? Outrage marketing The H&M fiasco is not the first time a global brand has come under fire for seemingly racist campaigns. And in the days since the backlash has been huge – not only has the fashion brand lost celebrity endorsers, but huge swathes of customers have also pledged to boycott the business. ![]() Unless you’ve been hidden under a rock for the past week you’ll have heard of H&M’s recent marketing campaign which saw a young black child wearing a hoodie which reads ‘coolest monkey in the jungle’. ![]()
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